Hitting 1.1 million active users and over 1M+ views on a reel with zero ad spend comes down to having the right setup.
Over the past four years, I have worked on marketing campaigns for brands like STEMpedia, BrightCHAMPS, Clearmind, and DataChannel.
My focus is simply on delivering steady business results, whether that means coordinating logistics across 22+ nations, boosting your organic growth, or using organic viral loops to grow an audience. I focus on straightforward strategy, solid execution, and real dashboard numbers.
+70 Media Houses
And that's me in a Croatian Newspaper
Have Published My Work
Don't take my word. Trust global headlines.
Codeavour International was published across 65+ media houses, and Taaranagana brought in huge media attention. With celebrities and dignitaries backing both events, the impact was unmatched. Want to know more about my latest work? Download the Codeavour International impact report.
Every good story needs a
complete genre shift
My career map goes from genetic research to building creative campaigns for kids, and I would not change a single step. Refusing to pick a side gave me the exact creative versatility I need to lead marketing moves today. My mentors Abhishek Sharma, 3x Founder, Director of Newton School of Technology, and Amita Aggarwal, former Marketing Head of DataChannel and Pixis AI, showed me how to tie all these wild threads together into a marketing career I absolutely love.
Studied
BSc. Botany Hons.
Brand Strategist @ BrightCHAMPS
MBA in Marketing & Analytics
Lead Marketing for Codeavour
Worked Across Channels for Paid & Organic Growth
High view counts mean nothing without active engagement. Our viral marketing playbook doesn't just stop at generating 7.8 Lakh views; it seamlessly converts attention into sustained organic growth, as demonstrated by the 1.1M monthly active users engaging with our ecosystem in under a month.
Real Numbers, Organic Growth, Real Dashboards
Marketing Lead for Entire Event
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₹3M+ Revenue Generated | Delivered at an exceptional 9.3× ROI
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76% Audience Scale Growth | Expanded viewer footprint explosively across all digital platforms
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4 Lakh+ Students Impacted | Scaled educational reach from 1.3L to over 400K+ learners globally
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37% Organic User Growth | Accelerated active user acquisition entirely through viral loops and community momentum
Reimagining the
International Innovation Fest, aka Codeavour
Following a successful collaboration on the Quarky launch, I returned to STEMpedia at the invitation of co-founder Dhrupal Shah to manage the marketing and end-to-end execution for Codeavour, a premier international youth robotics competition. My role involved orchestrating a 360-degree marketing and event strategy on a global scale. At the international finals, our guest roster included the national ambassadors of Jordan and Algeria, a Brigadier General from Bangladesh, Miss Indonesia, and an AWS community manager. The event successfully secured major media spotlight for the participating students and delivered strong partner engagement. I coordinated over 70 physical events across this single edition, balancing the intense operational timeline alongside my final year of MBA studies.
Worked on Product Strategy, Product Development, Content Writer, and manage designer
A quick portfolio peek
4+ years of cross-functional marketing experience packed into one gallery
Worked On Media Relations, Email Marketing, Product Launch Content, And Design Direction
Worked On 480+ Campaigns, Influencer Marketing, Funnel Optimization, And Team Management
Real feedback, real results
Head of Marketing @Pixis, @DataChannel
Fund Manager @ Secondstreet.fund, Founder @ Sypto
National Partner, Dhaka Residential Model College
I worked directly with Astha as her manager on several high-stakes initiatives, and she is an exceptional marketer who effortlessly bridges the gap between creative strategy and flawless campaign execution. Astha has an incredible ability to take complex, abstract concepts and translate them into highly engaging, multi-channel campaigns that truly resonate with the target audience. Beyond her sharp creative vision, what sets Astha apart is her commitment to execution. When projects face tight deadlines or intricate requirements, she steps up without hesitation, bringing outstanding reliability, problem-solving skills, and structure to the team. She manages every moving part of a campaign with meticulous attention to detail, ensuring that the final output is delivered perfectly and on time. Any team looking for a strategic, results-driven professional who can both design and deploy powerful marketing initiatives would be incredibly fortunate to work with her.
I had the pleasure of working with Aastha during her time at Clearmind, where she played a key role in creating educational content aimed at simplifying investing for first-time investors. Aastha has a remarkable ability to take complex financial concepts and transform them into clear, engaging, and easy-to-understand content. Her contribution to the investment guide we co-created helped make financial knowledge more accessible to thousands of readers and played a part in building trust among new investors entering the market. Beyond content creation, Aastha demonstrated a strong understanding of user experience and audience needs. She consistently approached her work with thoughtfulness, attention to detail, and a genuine commitment to delivering value to end users. Her collaborative attitude and willingness to take ownership made her a dependable team member who could always be counted on. Aastha combines strong communication skills with a learner's mindset and a high standard of professionalism. I would confidently recommend her to any organization looking for a talented content professional who can bridge the gap between expertise and accessibility.
I had the pleasure of working with Aastha during Codeavour 7.0, where she played a key role in managing communications across a large international network of students, mentors, organizers, and country leads. What impressed me most about Aastha was her ability to keep everything organized while maintaining a positive and professional attitude. In a program involving participants from multiple countries and time zones, effective communication is often the difference between success and confusion. Aastha consistently ensured that information was delivered clearly, deadlines were communicated effectively, and stakeholders remained connected throughout the process. Beyond her communication skills, she is highly dependable, approachable, and solution-oriented. Whether coordinating with teams, addressing concerns, or supporting event operations, she demonstrated a strong sense of ownership and commitment to the success of the program. Her ability to balance professionalism with genuine care for the community made her an invaluable part of the Codeavour ecosystem. I am grateful for the opportunity to collaborate with her and would highly recommend her to any organization looking for someone with exceptional communication, coordination, and leadership skills. I look forward to seeing the impact she continues to create in future initiatives.
Shoutout from Visionaries like Head of Partnership, Worlddidac
Getting mentioned in newspapers Across the World
Crafting the Experience for
Palamau Tiger Reserve
A look at a comprehensive branding project where I covered both digital and physical touchpoints. I developed the informational content, designed the layouts for the introductory book, and created the on-site signages and educational infographic boards used throughout the reserve.
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Helped secure ₹5M+ in funding by driving digital and physical branding touchpoints.
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Co-authored and designed the layout for a book tracking 180+ bird species in association with two PhD scholars.
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Developed the overall aesthetic, design language, signage boards, and educational infographics used across the reserve.
Treasurer & Digital Strategist for Taarangana
And yes, that’s Mohit Chauhan!
I had the absolute privilege of hosting Mohit Chauhan for a massive live event. This is a glance at my ability to handle large-scale event production, VVIP hospitality, and chaotic crowd logistics flawlessly.
In this same duration, I did:
✔️ Scored 9+ CGPA in my semester
✔️ Helped create engine of 200+ influencer-based campaigns for BrightCHAMPS
✔️ Got the chance to interview for Times of India for this event
✔️ Raised ₹ 2.1M in sponsorships in 1 month
